Rita Row
Rita Row was born in Figueres (Girona) in June 2013 and is the brainchild of two halves: Imma Serra and Xènia Semis. From its beginnings, the brand established a clear objective: to craft elegant and functional clothing. Rita symbolizes a woman in search of comfort, quality and style; this fictional character acts as a muse to the designers, cultivating a design and production culture dedicated to sustainable production, ethics and high-quality standards. A project with an integral soul that merges tradition, conscience, design and exclusivity.
Everything we design, we do it thinking of the women who inspire us. Rita likes comfort, quality, and unique clothing. She is a modern, hard-working, sensitive to details, and free woman.